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News For This Month: Marketing

Advantages of Using Bulk SMS for Marketing SMS is undoubtedly the quickest and most modern way to market your business. Many individuals still believe that bulk SMS marketing is only meant for certain businesses. Some worry that marketing via SMS may appear intrusive, so they’re skeptical about the whole idea of marketing through SMS. This isn’t true, however. All kinds of businesses can use bulk SMS services. Here are some advantages of marketing your business via bulk SMS. Quick Once an SMS is sent, it’s typically read faster than an email or social media post as the latter two require internet connection to access. As there’s a way to reply, the prospective client can respond faster as well. Taking this into account, to ensure that most of your clients read your messages, opt for bulk SMS marketing.
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Reliability is one of the best news about bulk SMS marketing. With bulk SMS, you can ensure that your clients will read anything you send them. This is not like emails, which can often get lost in the spam folder. Or marketing on the phone where, in many cases, the client hangs up before receiving your message. Cheaper and high ROI Many small and medium-sized businesses can’t afford the cost of conventional advertising like commercials, newspaper ads, TV and radio ads, etc. Bulk SMS marketing, on the other hand, is cheaper to set up and run. Campaigns can be started and run very cheaply, yet you can reach up to a thousand clients in a few seconds. Simple to understand A text message differs from an essay. It should be brief, accurate and meaningful. One SMS contains up to 160 characters, so be sure to use it wisely. Moreover, customers prefer text messages because they’re shorter than emails. Highly targeted Marketing managers and business owners used to send marketing messages randomly, hoping that they’d reach their target audience. Well, those days are long gone. It’s important for businesses to ensure they send highly targeted messages as much as they can. With bulk SMS, you have to get permission from your current and potential clients. This means they’ll get and welcome your texts, which will only increase conversion rates. Helps save money Time is money, as a popular saying goes. Bulk SMS marketing saves a lot of time, which in turn, saves plenty of money. By scheduling text message marketing components, you can arrange your SMS marketing campaign for future dates. This is a nice way to wisely manage your time. Less labor requirements As SMS marketing can be done with not many words, it doesn’t require the hiring of many employees. Even just one or a couple of people can carry out the job; one person will be sending messages while the other will just be rechecking them.

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